First you must learn principles

If you want to master anything, it helps to first learn principles. When you go deep enough, everything in this world has principles, which underlie specific methods you might use. Once you understand that, you will realise, almost nothing is new. Few things really change I speak with business owners and advertising professionals every day, (more…)

You get your best ideas in the shower. So do I.

Recently my colleagues designed a sales incentive to attract new clients to advertise on our media network. Our incentive was enough to attract several new clients and encourage existing clients to increase their investment with us.   Rapport was not enough One of my clients, who I had a long-standing relationship with, was a particularly (more…)

When will you quit being a people pleaser?

You will never keep everyone happy As 2018 began, I began to fall back into the trap of being a people pleaser. I was working full time, starting my side business and an active board member on Dubbo Chamber of Commerce. My fiancĂ© and I got married and we started building our first new house (more…)

Are you busy?

Are you busy? I recently watched an online video posted by a popular entrepreneur and social media expert, who I will not name. In his video, the social media guru is walking around in his usual hyper state (think a powered bunny, in a battery ad,  full of cocaine). One of his fans asked him the secret (more…)

Knowing is not enough. We must apply.

Bruce Lee famously once said, “knowing is not enough; we must apply. Willing is not enough; we must do”. You and I live in a time when information is plentiful. Almost anything you want to know or learn is at your fingertips. It is understandable that many people still think we’re in the information age. (more…)