Productive Work Teams

Productive work teams

Productive work teams are few and far between. Synergy means your team should achieve more together than each individual contributing team member is capable of. Synergy should be your goal. Few teams I observe ever achieve that level. Leaders understandably get frustrated at the many challenges of building a great team. People can be complex […]

Less marketing. More impact.

Im marketing, less is more.

Today’s business is faster, more complex and more challenging than before. Consumers are bombarded with marketing messages before dawn and after sunset. In my role as a TV Advertising Executive, I regularly encounter business owners, managers and even marketing professionals who believe that means their brand needs to be everywhere. Marketing is about cutting through […]