You get your best ideas in the shower. So do I.

Recently my colleagues designed a sales incentive to attract new clients to advertise on our media network. Our incentive was enough to attract several new clients and encourage existing clients to increase their investment with us.   Rapport was not enough One of my clients, who I had a long-standing relationship with, was a particularly (more…)

How to stay focused in a noisy world

I believe the future belongs to those who learn how to stay focused. Keep reading. There’s gold in this article. Every day we are bombarded with thousands of advertising messages, thousands of ‘must read’ articles, hundreds of updates from friends, hours of new must watch videos and 24 hour news. Are you still there? People’s (more…)

If you want to be successful, pay attention

If you want to be successful, you need to pay attention. You need to focus on your goals if you want to achieve them. Focus, however, is something that’s in steady decline. In fact, our attention spans are getting so bad, that only 1 in 5 people will finish reading this brief article. Just 15 years (more…)